AMAG Automobil und Motoren AG

From SAP DBM to proaxia VSS – Ready for the Future

AMAG Automobil und Motoren AG has decided to implement proaxia VSS in order to consistently standardize its after-sales processes and ensure they are future-proof. As Switzerland’s largest automotive retailer, with a nationwide presence and several thousand employees, AMAG Automobil und Motoren AG needed a solution that would adopt proven processes from SAP DBM while also laying the foundation for innovation and digital services.

With proaxia VSS on SAP S/4HANA, a modern platform has been implemented that enables seamless end-to-end processes in aftersales — from customer interaction to billing. Integration into the digital system landscape — including the customer portal — and the use of real-time data ensure greater transparency, efficiency, and an improved customer experience.

In this way, AMAG Automobil und Motoren AG is creating a scalable, innovation-driven foundation for sustainable growth, increasing operational efficiency, and simultaneously strengthening customer loyalty throughout the entire customer journey.

“We are pleased to have proaxia as a strategic partner that continuously provides us with innovation through the proaxia VSS Dealer Management System and supports the long-term development of AMAG Automobil und Motoren AG with streamlined, customer-focused processes.”

René Lázaro, Head of IT Retail & IT Service Center

About the AMAG Group

The AMAG Group is Switzerland’s largest automotive retailer and strives to be the leading provider of sustainable, personalized mobility. The company comprises various divisions, including AMAG Import, AMAG Automobil und Motoren AG, AMAG First, AMAG Services, AMAG Parking, AMAG Corporate Services, mobilog AG, AMAG Leasing, AMAG Energy & Mobility, and AMAG Innovation & Venture LAB:

Eighth-largest automobile dealer in Europe (by revenue)
more than 5,000 million Swiss francs in revenue
more than 7,500 employees
Operating throughout Switzerland

AMAG Automobil und Motoren AG

90 locations throughout Switzerland
more than 3,900 employees
Main brands: Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Commercial Vehicles, and Bentley

Project Objectives
_

Increased Efficiency Through Standardization: Consistent and standardized processes reduce complexity and minimize application errors. Optimized workflows lead to greater efficiency and transparency in day-to-day operations.
Strengthening Customer Loyalty Through Digital Integration: The seamless integration of the ERP system into the digital web landscape — including the customer portal — creates real added value. Digital services enhance the customer experience and increase engagement throughout the customer journey.
A Future-Proof Platform for After-Sales: With proaxia VSS, the retail after-sales sector gains a modern, technologically future-proof solution that can be continuously enhanced. Release readiness, maintainability, and scalability form the foundation for sustainable growth.

Why did AMAG choose proaxia VSS?

In-depth industry expertise in automotive retail: proaxia has many years of experience in the automotive industry and a comprehensive understanding of end-to-end retail processes. Through numerous projects with well-known retail groups, proaxia has served as a reliable and valued partner for many years.
Integrated and Standardized After-Sales Processes: proaxia VSS enables end-to-end integrated after-sales processes — from digital customer interactions all the way to the ERP system. It reduces media discontinuities, consolidates data, and sustainably improves process quality. The result is a consistent, modern customer experience.
A holistic approach that goes beyond consulting: In addition to traditional consulting services, proaxia offers modern support and training programs. This ensures not only the technical implementation but also the long-term integration of the solution into the organization and its operations.