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Knowledge sharing with automotive customers in the APAC Region



By Balaji Shinde, Partner Sales APAC Region, proaxia and Jan Pedras, Head of Automotive APAC, proaxia



SAP regularly brings together industry experts and executives to discuss how companies can prepare for the shift toward Industry 4.0 and sustainable mobility while adapting to the changing consumer, business and regulatory landscape.


At proaxia, we appreciate these valuable opportunities to learn about customers’ challenges at first-hand and to receive feedback on our innovative solutions for vehicle sales and aftersales.



SAP Industry Knowledge Exchange Automotive Roundtable
Pune, India, September 23, 2022


In Pune, we had insightful discussions with 15 senior industry leaders on the impact of new manufacturing models in the automotive industry, the importance of adapting to changing consumer preferences in a competitive supplier landscape, and strategies for changing manufacturing models in line with new technologies and processes.



Balaji Shinde, proaxia


SAP Industry Knowledge Exchange Automotive Roundtable
Chennai, India, September 21, 2022


In Chennai, over 10 high-level industry leaders took part in discussions on the new world of mobility. The main topics were the aspects of digitalization that are critical to making the supply chain in the automotive industry scalable and sustainable, strategies to ensure scalability and agility in order to minimize supply chain disruptions, and the roadmap for a sustainable and profitable company.



SAP Industry Series: Future of Automotive Retail
Jakarta, Indonesia, September 14, 2022


In Jakarta, automotive retail executives and industry IT experts discussed how to balance optimizing the traditional automotive retail business with preparing for future trends such as changing automotive retail models, new products and new mobility concepts, as well as increased virtual interaction with customers across multiple channels of engagement.



SAP Industry Series: Future of Automotive Retail
Bangkok, Thailand, August 16, 2022


In series of workshops centered around the digital transformation of automotive retail, automotive professionals discussed how they can utilize the power technology to help unlocking an organization’s potential – for customers, sales & service personnel, employees and even society in general. With changing consumer buying behavior, mobility modes, electric vehicles and the trends in distribution models that are happening globally, automotive retailers must take advantage of digital transformation to move far beyond a productivity-based transformation to a customer-centric transformation.



Jan Pedras, proaxia, Teck Ch’ang Lim, SAP, Alfred Wu, SAP


SAP Automotive Summit & Digital Forum,
Chongqing, China, August 19-20, 2022


In Chongqing, experts from automotive and consulting companies attended the summit which mainly focused on the new vehicle business model “C2M”: Consumer to Manufacturer. This model connects production and sales via an intelligent platform and gives users more options to configure their cars. C2M can reduce the cost of vehicle sales and increase the efficiency of business processes, in order to accelerate the business transformation of the automotive industry.





Key takeaways from these roundtables


The discussions showed that most of the attending customers are currently in digitalisation or transformation phases and are looking for the right solutions for their challenges, be it integration with existing ERP systems, implementation of new technologies or the evaluation of solutions based on public cloud products versus on-premises cloud products.


For companies in the automotive industry, the path for transformation into a next-generation enterprise requires an even higher level of collaboration between the customers, partners and other stakeholders, with the technology partner playing a key role in this process. Their downstream markets are becoming increasingly important while at the same time being subject to ongoing restructuring.


proaxia had the opportunity to show that proaxia VSS, our innovative, adaptable and intelligent dealer management system, is able to help customers in the automotive and heavy equipment industry to successfully manage the changes in the area of sales and aftersales.


Highlight: a pioneer in the implementation of proaxia VSS, a leading manufacturer of commercial vehicles, also took part in the event. Other automotive industry players have expressed their intention to follow as soon as there is robust feedback and an implementation case study.


It was a pleasure to attend these events. We greatly appreciated the insightful conversations with CXOs from various automotive and heavy equipment businesses and other technology leaders.


Looking forward to upcoming networking and knowledge-sharing opportunities!