Discrete Manufacturing for Sales

The starting position in sales

Especially in the capital goods sector, customer demands on the respective sales partners are growing. This requires intensive customer contact and targeted consulting – from lead to order!


This support requires sales processes to be optimally aligned and suitable sales solutions to contribute to their ongoing improvement. A high degree of internal coordination and transparency is essential. The sales team not only needs all the business information about the customer that may be relevant to the buying process. It must also be able to share quotation and pricing information with the customer on the spot. The sale of customized project solutions in particular places high demands on the collaboration of different teams and business units. This often has to be managed alongside countless standard products in the spare parts business and is only feasible through a shared and consistent view of product and contract information.


In order to successfully maintain a long-term customer relationship, sales and customer service must make use of a 360° view in which every interaction with the customer is recorded. Thus, relevant information can be aggregated in the reporting system and can be used for future sales orientation. However, the introduction of the right sales solutions that consistently support these processes is not always easy to implement due to grown structures and the focus on day-to-day business.


Get to know the suitable proaxia offer for sales here!

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Key issues in sales

How do we effectively manage our sales and distribution partners? What are the sales and contribution margins of our sales channels?

What does our lead and opportunity pipeline look like? What deals are being closed?

What is the demand for certain products and services? Are there opportunities for bundling or for new product launches?

Which billing models should we offer? Which contract types do we have? Where is there potential for new and expansion business?

What is our customer structure? What are the requirements of our customers?

What insights do we have about the market, the industry and our competitors?

Does our reporting system provide the relevant and complete information?

What do our current CRM systems do? Where is there potential for optimization?

Our solution approach

proaxia sees itself as a link between business and IT along the entire lifecycle of digital solutions. Our “Sales Solutions” competence team has many years of experience in the design of sales & after-market business models and the implementation of IT solutions to support sales processes.


Our goal is to support you as a partner in the introduction of digital innovations and thus increase your customers’ satisfaction at the same time. Behind our consulting services are sustainable concepts, proven approaches and excellent solutions.


In sales, the following approaches have proven their worth:

SAP Cloud for Customer - The Digital Sales Transformation

The SAP Cloud for Customer solution provides companies with a holistic CRM solution from the cloud. To ensure that this solution is also optimally tailored to your needs, we support you with our extensive process experience and a proven project methodology. Benefit from account management with a 360° customer view, continuous marketing, lead and campaign management, efficient opportunity and offer management, and structured sales management. With offline-capable mobile apps, the integration of collaboration platforms and the integration with your ERP backend and communication systems (e-mail, telephone via CTI), SAP Sales Cloud forms a future-proof solution for the digitalization of your sales processes.

Business Transformation Roadmap-Design

Business transformations are complex initiatives to adapt the business to the new challenges. Due to the constantly evolving competitive landscape, it is almost impossible to implement this adaptation in one project. Rather, it requires a transformation program and a transformation roadmap. Our consultants support you in scoping and phasing the individual projects to achieve the transformation goals efficiently and effectively.

Process, organization and master data improvement

Processes, organizational structures and master data form the operating model that enables digital business models. Our consultants support you in documenting, harmonizing and/or optimizing the business processes as well as the roles and reporting paths to control and execute the business processes. In addition, we support you in harmonizing master data structures across departmental boundaries and in cleansing the data inventory.

Digital Innovation Workshop - Discovering Digitization Opportunities

The possibilities of digitization and the Internet of Things are increasingly influencing business models and processes. Leading companies not only offer their own websites, but also use partner portals and social media for full interaction with customers and partners. Remote services continue to help gather more data about customer needs. In this workshop series, we will work with you to determine the impact of digitization on your industry, the innovation potential it offers your company, and the added value for your customers. We will also show you which approaches have proven successful in the implementation of digital innovations. This site assessment enables you to derive needs for action for your company and provides you with an assessment for further planning and implementation.

Customer Journey Concept Creation - Understanding the Customer Interface

Our consultants develop the “Customer Journey” concept together with you and, if desired, together with your customers. This is based on our methodical approach which, starting from target groups, documents the customer process and relevant contact points. We also analyze where there are deviations from current processes and which contact points can be digitized. This gives you an idea of where your digitization path can start and how you should address relevant target groups in the future.

eService & Web Portal Design - Designing Solutions Holistically

Our experience shows that even the design of innovative eBusiness solutions must capture all customer and business requirements. Here it is necessary to consider the needs of different user groups when designing relevant usage scenarios and the desired functionalities. At the same time, we pursue with our solution approach that your new eBusiness solutions effectively support the existing business processes or extend them to a defined extent. But also qualitative requirements must not be disregarded in the solution conception, because especially these are indispensable for the running operation or in case of changes. You too can benefit from our experience in designing your eBusiness solutions holistically.

Do you have any questions about our services?

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Our consulting services

  • SAP Sales Cloud for sales transformation
  • Business unit and digitization strategies
  • Business transformation roadmaps
  • Process, organization and master data improvement
  • Digital transformation and e-service design
  • Mobilization of processes

proaxia consulting group ag is a international management consulting firm

headquartered in Switzerland, with offices in Europe, MENA, Asia and the USA.

Send us an e-mail: info@proaxia-consulting.com

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