How to best sell cars in an increasingly digitalized world
The way cars are sold has changed tremendously. More than 95 percent of customers’ car shopping journeys begin on-line on OEM, importer, and dealership websites or one of the marketplaces or aggregators. Today, potential car buyers have many channels through which they can start, continue, or conclude their car buying journey.
The key to creating trustful relationships
between dealerships, customers, and brands lies in
bridging the gap between on-line and off-line successfully.
Still, more than 95% start on-line but less than 1% conclude on-line. This means it is time to focus on the most important factor for selling more cars: successful car sales professionals and showroom processes in the era of digital transformation.
To transform more on-line leads into deals, the ‘lead-to-order’ process requires attention, monitoring and fine-tuning.
Bridging the gap between on-line and on-premise contact
Allowing customers to move seamlessly between on-line and off-line channels is an integral part of almost every customer journey. Dealers can’t afford to lose track of customers anywhere in the sales process, neither at system or sales staff levels.
The Digital Sales Workplace (VSS-DSW) is our latest innovation for enhancing proaxia VSS on the digital sales side. proaxia VSS-DSW provides the functions and workflows vehicle dealers need to shape all customer touchpoints, professionally and proactively along the entire customer journey.
Digital Sales Workplace – smart lead-to-order process
Salespeople now benefit from one system allowing them to meet with customers on any channel at any time, to suggest the next step in line with best practice, and automatically schedule and record activities in real-time.
Independently of your distribution model, proaxia VSS-DSW supports every step with self-documenting, automated workflows. This makes communication with your customers consistent across all channels. The customer journey becomes a consistently positive experience for the customer as well as the salesperson – providing sustainable and cost-effective benefits.
The workflow approach
The system is built on configurable best practice sales workflows, based on the highest standards in the industry and tailored to markets. Salespeople are supported by best practices and guided by a set of next steps and strategic triggers along the way, in an easy-to-use interface that puts dealership resources at their fingertips. Workflows are tailored to new vehicles, used vehicles and fleet sales, and fully customizable to fit any car make, model or market segment.
Intuitive collaboration tools enable your sales team to work closely and in-step by avoiding bureaucratic snags and communication leaks while enabling management to immediately step in when required.
As an ideal sales assistant, the Digital Sales Workplace communicates, guides, schedules and reminds, creates offers and arranges test drives, managing all activities and documents. This enables salespeople to effectively use their skills in combination with all digital options to ensure successful car sales.
Deep integration of front and back-office sales
Being an integral part of proaxia VSS, VSS-DSW is deeply integrated and completely in sync with VSS core and SAP S/4HANA, where the sales back-office is running.
Model tree, models, vehicle options, configurations, prices as well as customer vehicles, demo cars, stock vehicles, customers, contact persons and GDPR data are synchronized out of the box.
Unlike other isolated car sales systems, there is no need for costly integration projects or compromises. VSS-DSW is a living component of any proaxia VSS installation.
proaxia reserves the right to modify this document or any presentation related to it, or its own strategy and any future developments, products and/or platforms, orientations, or functionalities at any time and without stating reasons. The information contained in this document does not represent any warranty, promise or legal obligation to deliver material, code, or functionalities.