Edraky and proaxia – joining forces for your digital transformation journey

Edraky signed a strategic partnership agreement with proaxia in 2020 and is now a value-added reseller (VAR) for the proaxia VSS solution in the MENA region.

The partnership with Edraky opens up a key strategic market for our automotive solutions. With the market increasingly focused on customer experience, it is ready for the transformation to digital sales and digital service. We are delighted at how our partnership with Edraky now enables us to support vehicle and construction machinery dealers in the MENA region with our innovative digital sales and digital service solution.

Dr. Peter Lindtner, CEO of proaxia

Following the product strategy for vehicle dealer management solutions, based on SAP SE, proaxia is dedicated to building an open global partner ecosystem. We are committed to empowering value-added reselling partners in the regions with the products and expertise required to drive sales and deliver best services to end customers. Growing this partner network will help us achieve accelerated scalability and move forward localization and innovations.

Our partners will be adding tremendous value, thanks to their deep expertise in deploying SAP and proaxia solutions within the aftermarket and retail space and developing additional solution extensions on a project base. Their proximity to several common customers, either current or prospective, is a huge advantage and shows commitment to the market.

Based in Cairo, Egypt, Edraky was established in February 2010 with the vision of providing outstanding consulting services for steering and managing SAP product and technology implementation. The company has grown from a group of partners with more than 25 years of business and information engineering experience.

Edraky is a leading provider of SAP solutions for vehicle and construction machinery dealers in the MENA region. As such, and in line with its early focus on SAP DBM projects, Edraky has already enriched its portfolio with other proaxia DBM|E products.

Edraky is a Global SAP Platinum Partner and a member of United VARs*, while also holding Best CX Partner 2021, Best on-prem revenue contribution overall 2021, the 2019 SAP EMEA South Partner Excellence Award and more awards which made Edraky the ideal partner for implementing proaxia Vehicle Sales and Service.

* United VARs is the leading alliance of SAP solution providers for the mid-market.

Read more:

Edraky at SAP Partner Finder

Press release October 2020 “proaxia and Edraky agree on distributorship for proaxia Vehicle Sales and Service (VSS)”