Automotive Retail

Automate your sales and service workflows. Connect the various actors in the interlinked market. Achieve and maintain a successful business.
Automotive Retail

The vehicle market is undergoing profound change. Innovative strategies and solutions are needed, to implement new mobility and service concepts while focusing on customer needs and personalized online services.


A broadening perspective, reaching beyond just the vehicle to mobility solutions, is favoring new ecosystems and opening up new sources of revenue.  New providers from outside the industry are entering a changing market. Now, what counts is not just superior vehicle technology but more than ever the services relating to vehicle use.


Today’s world is highly integrated, with many actors involved in processes. We integrate all your business partners in your sales and service processes, automating these workflows across companies. This results in flexible solutions that ensure lasting business success.

automotive sales digital service
sales service automotive proaxia
Vehicle sales and service are transforming

Service revenues per vehicle drop, as e-mobility transforms after-sales business.


New car sales to private customers are on the decline.


New mobility services and use-cases emerge, as residents of large metropolitan areas demand mobility while not necessarily wishing to own vehicles.


New sales channels, including manufacturer direct marketing, and new forms of sales cooperation are putting pressure on traditional dealer-based business models.


Dealers are increasingly being required to integrate into their systems OEM applications that cover entire sub-processes.


New market participants, including internet portals that support used car purchases, sales and auctions, as well as sales cooperations with non-automotive retailers are factors fueling competition for customers.


Vehicle dealers are under enormous pressure to optimize their traditional business patterns and develop new models in the long term. The key parameters here are how dealers shape customer relationships and automate processes.

Customer Experience

Attracting and winning over loyal customers

Excellence in operations

Streamlining and automating processes

Modern businesses dealing in multiple brands require solutions based on an open architecture that can flexibly map business processes – both end-to-end and across companies.

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automotive sales Vehicle cycle proaxia
proaxia – your partner

What drives us is the desire to manage complexity and support innovative business models. We wish to redesign your processes, including those shared with other companies, to ensure your growth in the face of a changing market.

Our mission at proaxia is to ensure you effective sales and service processes that tie in the IT systems used by the various key players in your market.

The Automotive Retail Transformation

TOP 5 Strategic Imperatives 

Customer Centricity

Unique customer experience throughout the sales and service journey through individual services and offers as well as with unmet responsiveness tuned to your customer’s needs.

Mobility Offerings

New business opportunities based on compelling mobility offerings that include pay by use options and provide your customers the joy of driving the latest models.

Pervasive Service

Servicing cars at any location convenient to the customer be it at home, work or the dealership will boost customer satisfaction. Increasing service revenues by proactively offering service interventions based on analytical insights and predictive maintenance. 


Take benefit of IoT Technology to drive the digital business transformation, connecting easily with customers and cars to better understand desires and needs. Individualize interaction switching seamlessly between on-line and on-site.

Operational Excellence

Best-in-class processes allow to run dealer operations efficiently, optimizing order fulfilment cost, reducing processing time, optimizing inventory. Thus, reducing cost and increasing profitability.

automotive retail vss proaxia

Benefit from our consultants’ broad knowledge and skills in sales and service processes, from the manufacturer and the distributor and including retailers and customers.


Take advantage of our consultants’ many years of experience in implementing SAP Automotive solutions.


Benefit from innovative developments that are fully embedded in the SAP ecosystem context and produced under the Co-innovated with SAP program.


Rely on proaxia’s experts to skillfully transform your business, applying flexibility and contributing innovative solutions.


Our systematic, practical approach is your assurance of a successful transformation project.


Trust in proaxia as your partner for support as you continue to improve and expand your applications in future.


Rely on our international experts for the global rollout of your solution. Our more than 200 consultants support you in German-speaking Europe, in Poland, the MENA region, China, Japan, Singapore, Indonesia and the USA, and we have development centers in Poland and Indonesia and strategic partners  in the USA and MENA.

Our partnership with SAP

proaxia and SAP have entered into a partnership to jointly develop proaxia Vehicle Sales and Service (VSS).

This integrated, end-to-end solution covers business processes in vehicle sales and service, both for current and planned business models. We work closely with SAP to drive innovation in areas relating to dealer management and service management.

Digitally transformed flexible sales processes
Comprehensive visualization of customers, vehicles and all interactions
Service industrialization

proaxia VSS is developed under the Co-innovated with SAP program. Already as of Version 2, this software solution has been certified for integration with SAP S/4HANA, thus meeting the same quality standards as an original SAP product.

proaxia VSS is available in the SAP Store and is part of SAP’s Industry Cloud portfolio for the automotive industry.

To the press release

In our projects, we build on proven SAP for Automotive solutions and also offer proprietary solutions to optimize and support specific processes. Do you have questions about our services?

automotive leistungen services
Our services

We specialize in sales and service processes for the vehicle business. System landscapes are complex while marked by solutions from varying sources. Here we ensure that your data are consistent and available at global level and serviced by end-to-end processes.


To ensure efficiency, we implement best-in-class standard processes, along with freshly emerging business models. And we support you with customized, flexible add-ons, ensuring you strategic advantages and securing your unique selling proposition.


Process consulting in vehicle sales and service


Software architectures supporting end-to-end processes


Implementation and integration:

-SAP automotive solutions / proaxia solutions / Add-ons to customer specifications + Optimization of existing solutions + Implementation of new solutions + Customized add-ons + Integration of special solutions


Template development and global rollouts


Application management and ongoing development

With subsidiaries in Europe, Middle East & Africa and Asia, and in the USA, proaxia is best positioned to carry out local and international roll-outs around the world.


Coaching in project management and methods to ensure project efficiency

proaxia ENGINE, project methodology for systematic and structured approach to business transformation proaxia + ValueApp®, method for modern and agile development approach in projects with mobile technologies of all kinds

Our solutions

Our projects build on tried and trusted SAP platforms and on SAP’s solutions for the automotive industry.

proaxia offers innovative solutions that cover the specific requirements arising in vehicle sales and service.

proaxia Vehicle Sales and Service

proaxia VSS is a complete integrated solution for end-to-end support of business processes in automotive sales and service. It features a superior level of process automation and an open, flexible architecture.
The integrated dealer management system based on SAP S/4HANA comprises all features for new and used car sales, replacement part and accessory distribution, and workshop processes, including: appointment scheduling with customers, time-tracking-based workshop order processing, and integrated guarantee management and billing.


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proaxia DBM|E®

proaxia DBM|E is the ideal solution for all customers who already wish to adapt their SAP Dealer Business Management system to respond to the changes soon expected in the vehicle market, but are planning to introduce SAP S/4HANA only later.


This solution adds new functionalities and components to SAP DBM that help shape a unique customer experience and respond to the specific requirements of regional markets, industry segments and brands.

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proaxia VMS UI5 Add-On

This is a face-lifted user interface for the SAP Vehicle Management System, featuring innovative process guidance. User views are limited to the data and functionalities relevant to the user’s roles. This allows even complex processes to be managed easily and intuitively.

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Customer references

Your advantages with proaxia

Benefit from the comprehensive process know-how of our consultants in sales and service, from manufacturer to dealer and from dealer to customer.

In our projects, we build on proven SAP for Automotive solutions and also offer our own solutions to optimize and support specific processes. proaxia is a leading global consulting partner for all SAP Automotive solutions.

Ensure the success of your project with our methodical and practical approach.

Enter into a trusted partnership for the continuous improvement and development of your applications.

Rely on proaxia’s experts to manage changes in your company in a flexible and innovative way.

Benefit from our experience from innovative projects with customers and partners (SAP, Lausanne QES Annual Report, CTI Commission for Technology and Innovation in Switzerland and other partners).

With locations in Europe, the Middle East and Africa, as well as Asia and a strategic partnership in the USA, we are ideally qualified for local and international rollouts. proaxia has also successfully coordinated rollouts in South America.

automotive proaxia vehicle sales and service

Do you have any questions or would you like a personal consultation?

Then do not hesitate and contact us!


proaxia consulting group ag is a international management consulting firm

headquartered in Switzerland, with offices in Europe, MENA, Asia and the USA.

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